Monster Campaign 2024
Monster Campaign
Branding
Monster Campaign Branding
Monster Campaign 2024
Campaign Brand Identity
This project focused primarily on creating a political campaign for a monster during Halloween. This political campaign focuses on G.O.R.T. who is running for Secretary of Defense.
Software
Adobe Illustrator Adobe Photoshop
Research
During my research, I sought ways to make the monster political campaign look real. I watched the 1951 and 2008 versions of The Day the Earth Stood Still. I also researched the Obama 2008 Political campaign and some of Alexander Rodchenko’s design work.
Process & Sketches
Using the Obama Campaign and Alexander Rodchenko's work as inspiration, I sketched designs based on Rodchenko’s Lengiz before refining them to align more with the Obama Campaign. However, 2 items closely resembled Rodchenko’s work in the future: The billboard and the yard sign. These are sketches of the pamphlet, the poster, and the billboard.
Challenge
The challenge for this project was to create a cohesive political campaign for the monster, ensuring consistency in colors, style, and tone. A unified visual identity is crucial for branding, making the campaign easily recognizable.
Early Digital Designs for the Pamphlet
Here are the early design of the pamphlets for the campaign materials. I decided against this because it didn’t fit the whole aesthetic of the project.
Final Result
These are the final results of the Monster Political Campaign 2024. These consist of a poster, a billboard, buttons, a yardsign, and merch.
