Artisan-Preneur Consulting Logo branding
Graphic Design
Branding
Collaboration
Logo Design
Graphic Design Branding Collaboration Logo Design
artisian-preneur consulting logo branding
Branding
Artisan-Preneur Consulting is a small company that specializing in helping professionals enhance their skills in strategic planning, business modeling, innovation, and business process improvement. The company also leverages AI-driven strategies to assist in developing business plans and making informed decisions. As part of this project, I collaborated with Xavier Kinnier to create a logo rebranding for the company.
Software
Adobe Illustrator, Adobe Photoshop
Problem
The CEO, Tiffany Richardson, of Artisan-Preneur Consulting believes that the logo does not effectively represent its focus on innovation, strategy, and AI-driven solutions. Lacking a modern and professional appeal, she thinks it fails to make a strong impression. The company seeks a rebrand that better reflects its expertise and forward-thinking approach.
Solution
Redesign the logo to align with Artisan-Preneur Consulting’s innovative and strategic focus. The new design should incorporate modern, professional elements that convey expertise, forward-thinking solutions, and AI-driven business strategies. A refined color palette, typography, and iconography will ensure a strong, memorable brand identity that resonates with clients.
Old Logo
The previous logo for Artisan-Preneur Consulting did not align with the company’s vision or business focus. The CEO felt it resembled an artistic brand rather than one centered on business strategy development. Additionally, the design did not reflect how the company operated. She sought a clean, modern, and scalable logo that would be easy to read at any size.
Things to Keep
Richardson wanted to retain two key elements from the original logo: the AP acronym, representing Artisan-Preneur, and the color blue—specifically teal or turquoise. Beyond these requirements, the design team had the flexibility to create a refreshed logo that effectively showcased the company’s brand.
Process
At the start of the logo design process, multiple design concepts were explored to align with the business’s identity. While the original word choices were intended to be fun, irreverent, and sarcastic, the goal was to create a more professional tone, which the client agreed with. We initially, as a team, went with #1 and steered away from imagery.
Black and White
Before finalizing the color scheme, the logo design needed to be solidified. These are the black and white iterations of the logo.
Logo
This is the official new logo for Artisan-Prenuer Consulting. The new logo for Artisan-Preneur Consulting reflects the company’s innovative and strategic approach. With a modern and professional design, it conveys expertise in business planning, AI-driven solutions, and process improvement.
Color Process
During the design process, various colors were explored, with a focus on teal and turquoise. Different shades were tested to enhance vibrancy, ensuring the colors stood out. Some colors were automatically vetoed, such as any of the teals with a peach color and the ones with purple. Ultimately, the final design retained the original colors but with a refined tint for a fresh, polished look.
Colors
The colors for the Artisan-Prenuer Branding.
Primary Colors:
Teal: #568B81
Gold: #EAB62D
Secondary Colors
White: #FFFFFF
Black Pearl: #0E181B
Tertiary Colors
Blood Orange: #D44B21
Slate: #CCDDD3
Typography
Primary Font: Times New Roman
Secondary Font: Futura
The typography ensures consistency across branding materials, reinforcing Artisan-Preneur Consulting’s expertise and forward-thinking approach.
Key Takeaway
The key takeaway from this project was designing a logo that maintained a professional look while aligning with the client’s vision for their brand. The rebrand ensures that the logo accurately represents the company’s expertise in business modeling, strategic planning, and innovation while incorporating a fun, pop-inspired aesthetic. The updated visual identity enhances brand cohesion across digital and print materials, reinforcing the company’s mission of delivering forward-thinking, solution-driven services.
Testimonial
Before Angel joined my team, my brand was undefined—I lacked a distinct brand personality, my logo was amateur, and I was attending events without leveraging them for visibility. From the moment she came on board, she made an incredible impact.
Beyond social media, Angel played a major role in updating our website, providing invaluable feedback that enhanced our digital presence. She was also an integral part of our team discussions, frequently reviewing and analyzing our clients' branding and websites. Her keen eye for detail and insightful recommendations provided tremendous value to both our internal projects and the businesses we supported.
Angel's contributions went beyond expectations—her creativity, initiative, and ability to bring a fresh perspective were instrumental in elevating my brand. I highly recommend her to any organization looking for a dedicated, talented, and forward-thinking marketing professional.
Tiffany Richardson—CEO, Artisan-Preneur Consulting